writing

  • Part One: The Beatles and Beatlemania (This is part one of a two-part case study examining female-dominated fanbases as public relations strategies) The year was 1964. Liverpool-bred rock group The Beatles arrived at San Francisco Airport in August 1964. Awaiting their arrival on the tarmac are massive swarms of young fans waiting just to get…

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  • Music grabs public attention in a way charity emails rarely can. Nonprofits are taking notice and building campaigns around that fact. Humanitarian organization War Child is releasing a new collaborative charity album in March 2026 featuring many popular artists like Damon Albarn, Olivia Rodrigo, and Arctic Monkeys. This project revives a strategy connecting entertainment culture…

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  • Collaborations are everywhere in the music industry. From Billboard Hot 100 pop to legacy acts, public music collaborations and features continue to define how artists grow their audience and maintain cultural relevance. In this context, a collaboration refers to a public-facing partnership like credited features, joint projects or shared tours, rather than songwriting partnerships. These…

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  • Remember when celebrities operated their own Twitter accounts? Before the times of curated posts by teams, celebrities shared unfiltered thoughts, responded directly to fans, and–for better or worse–engaged in internet discourse in real time. Those posts felt real and personal, as if the celebrity were a close friend. Today, most celebrity social media accounts are…

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