Simone's Session Notes

writing

  • Behind the Scenes of Music Public Relations, with Samantha Lorenzo

    Behind every album rollout, artist interview, and announcement is a carefully planned and executed public relations strategy, and behind that strategy, there is a team of individuals passionate about working to showcase how the artist connects with the public.  While audiences usually only see the final product, music public relations professionals play a crucial role…

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  • (PART ONE) Female Fanbases as PR Strategy: A Case Study Series

    Part One: The Beatles and Beatlemania (This is part one of a two-part case study examining female-dominated fanbases as public relations strategies) The year was 1964. Liverpool-bred rock group The Beatles arrived at San Francisco Airport in August 1964. Awaiting their arrival on the tarmac are massive swarms of young fans waiting just to get…

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  • War Child’s Help (2) is the Bridge between Music and Non-Profit Charity Strategy

    Music grabs public attention in a way charity emails rarely can. Nonprofits are taking notice and building campaigns around that fact. Humanitarian organization War Child is releasing a new collaborative charity album in March 2026 featuring many popular artists like Damon Albarn, Olivia Rodrigo, and Arctic Monkeys. This project revives a strategy connecting entertainment culture…

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  • Why Collaborations are Essential in the Music Industry

    Collaborations are everywhere in the music industry. From Billboard Hot 100 pop to legacy acts, public music collaborations and features continue to define how artists grow their audience and maintain cultural relevance. In this context, a collaboration refers to a public-facing partnership like credited features, joint projects or shared tours, rather than songwriting partnerships. These…

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  • Artists and Public Criticism: How Close to Internet Discourse Should They Be?

    Remember when celebrities operated their own Twitter accounts? Before the times of curated posts by teams, celebrities shared unfiltered thoughts, responded directly to fans, and–for better or worse–engaged in internet discourse in real time. Those posts felt real and personal, as if the celebrity were a close friend. Today, most celebrity social media accounts are…

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