Simone's Session Notes

music

  • Case Study: Using Rivalries as a PR Strategy Through the ‘Battle of Britpop’

    By August 1995, Britain was fully immersed in the “Britpop” era of the ‘90s. Groups like Pulp, The Verve, and Radiohead dominated the charts, but two stood out among the rest: Oasis and Blur.  Oasis was coming off the success of their 1994 debut album, “Definitely Maybe,” which became the fastest-selling debut in U.K. history at…

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  • Behind the Scenes of Music Public Relations, with Samantha Lorenzo

    Behind every album rollout, artist interview, and announcement is a carefully planned and executed public relations strategy, and behind that strategy, there is a team of individuals passionate about working to showcase how the artist connects with the public.  While audiences usually only see the final product, music public relations professionals play a crucial role…

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  • (PART TWO) Female Fanbases as PR Strategy: A Case Study Series

    Part Two: BTS and BTS ARMY (This is part two of a two-part case study examining female-dominated fanbases as public relations strategies) With the introduction and popularization of social media, fans are no longer separated from community; they can easily find online spaces to connect with fellow fans, to bond over inside jokes with, and…

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  • (PART ONE) Female Fanbases as PR Strategy: A Case Study Series

    Part One: The Beatles and Beatlemania (This is part one of a two-part case study examining female-dominated fanbases as public relations strategies) The year was 1964. Liverpool-bred rock group The Beatles arrived at San Francisco Airport in August 1964. Awaiting their arrival on the tarmac are massive swarms of young fans waiting just to get…

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  • War Child’s Help (2) is the Bridge between Music and Non-Profit Charity Strategy

    Music grabs public attention in a way charity emails rarely can. Nonprofits are taking notice and building campaigns around that fact. Humanitarian organization War Child is releasing a new collaborative charity album in March 2026 featuring many popular artists like Damon Albarn, Olivia Rodrigo, and Arctic Monkeys. This project revives a strategy connecting entertainment culture…

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  • Why Collaborations are Essential in the Music Industry

    Collaborations are everywhere in the music industry. From Billboard Hot 100 pop to legacy acts, public music collaborations and features continue to define how artists grow their audience and maintain cultural relevance. In this context, a collaboration refers to a public-facing partnership like credited features, joint projects or shared tours, rather than songwriting partnerships. These…

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  • Concert Tickets Are Now a Status Symbol

    In the ‘70s and ‘80s, fans of legendary artists like AC/DC, Van Halen, Judas Priest, and even Queen could see live shows of their favorite artists for as little as $18-$25.  According to ABC News, Harry Styles ticket prices for two today can run audiences over a thousand dollars, and that’s before resale. Why are…

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  • Case Study: Spotify Wrapped as the Future for Tools for Strategic Communication

    December is a big month for social connection—holidays, family gatherings, and for music lovers (basically everyone), Spotify Wrapped. Every year, Spotify releases Spotify Wrapped in early December; this year, Spotify Wrapped came out on Dec. 3, 2025. Social media timelines quickly flood with users sharing their results, jumpstarting a viral conversation around the relationship music has…

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  • Artists and Public Criticism: How Close to Internet Discourse Should They Be?

    Remember when celebrities operated their own Twitter accounts? Before the times of curated posts by teams, celebrities shared unfiltered thoughts, responded directly to fans, and–for better or worse–engaged in internet discourse in real time. Those posts felt real and personal, as if the celebrity were a close friend. Today, most celebrity social media accounts are…

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