marketing – Simone's Session Notes

February 14, 2026

War Child’s Help (2) is the Bridge between Music and Non-Profit Charity Strategy

Music grabs public attention in a way charity emails rarely can. Nonprofits are taking notice and building campaigns around that fact. Humanitarian organization War Child is releasing a new collaborative charity album in March 2026 featuring many popular artists like Damon Albarn, Olivia Rodrigo, and Arctic Monkeys. This project revives a strategy connecting entertainment culture…

Why Collaborations are Essential in the Music Industry

Collaborations are everywhere in the music industry. From Billboard Hot 100 pop to legacy acts, public music collaborations and features continue to define how artists grow their audience and maintain cultural relevance. In this context, a collaboration refers to a public-facing partnership like credited features, joint projects or shared tours, rather than songwriting partnerships. These…

Case Study: Spotify Wrapped as the Future for Tools for Strategic Communication

December is a big month for social connection—holidays, family gatherings, and for music lovers (basically everyone), Spotify Wrapped. Every year, Spotify releases Spotify Wrapped in early December; this year, Spotify Wrapped came out on Dec. 3, 2025. Social media timelines quickly flood with users sharing their results, jumpstarting a viral conversation around the relationship music has…