entertainment
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Part One: The Beatles and Beatlemania (This is part one of a two-part case study examining female-dominated fanbases as public relations strategies) The year was 1964. Liverpool-bred rock group The Beatles arrived at San Francisco Airport in August 1964. Awaiting their arrival on the tarmac are massive swarms of young fans waiting just to get…
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In the age of cancel culture, people expect celebrities to respond immediately when allegations or controversy come up. They want “the notes-app apology.” They want an “official” press statement. However, in a crisis, there are many ways celebrities and their PR teams can address the issues. To name some, they could: While that seems counterintuitive…
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In the ‘70s and ‘80s, fans of legendary artists like AC/DC, Van Halen, Judas Priest, and even Queen could see live shows of their favorite artists for as little as $18-$25. According to ABC News, Harry Styles ticket prices for two today can run audiences over a thousand dollars, and that’s before resale. Why are…