bts
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Part Two: BTS and BTS ARMY (This is part two of a two-part case study examining female-dominated fanbases as public relations strategies) With the introduction and popularization of social media, fans are no longer separated from community; they can easily find online spaces to connect with fellow fans, to bond over inside jokes with, and…
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Part One: The Beatles and Beatlemania (This is part one of a two-part case study examining female-dominated fanbases as public relations strategies) The year was 1964. Liverpool-bred rock group The Beatles arrived at San Francisco Airport in August 1964. Awaiting their arrival on the tarmac are massive swarms of young fans waiting just to get…
Simone's Session Notes 