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  • By August 1995, Britain was fully immersed in the “Britpop” era of the ‘90s. Groups like Pulp, The Verve, and Radiohead dominated the charts, but two stood out among the rest: Oasis and Blur.  Oasis was coming off the success of their 1994 debut album, “Definitely Maybe,” which became the fastest-selling debut in U.K. history at…

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  • Behind every album rollout, artist interview, and announcement is a carefully planned and executed public relations strategy, and behind that strategy, there is a team of individuals passionate about working to showcase how the artist connects with the public.  While audiences usually only see the final product, music public relations professionals play a crucial role…

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  • Part Two: BTS and BTS ARMY (This is part two of a two-part case study examining female-dominated fanbases as public relations strategies) With the introduction and popularization of social media, fans are no longer separated from community; they can easily find online spaces to connect with fellow fans, to bond over inside jokes with, and…

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  • Part One: The Beatles and Beatlemania (This is part one of a two-part case study examining female-dominated fanbases as public relations strategies) The year was 1964. Liverpool-bred rock group The Beatles arrived at San Francisco Airport in August 1964. Awaiting their arrival on the tarmac are massive swarms of young fans waiting just to get…

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  • Music grabs public attention in a way charity emails rarely can. Nonprofits are taking notice and building campaigns around that fact. Humanitarian organization War Child is releasing a new collaborative charity album in March 2026 featuring many popular artists like Damon Albarn, Olivia Rodrigo, and Arctic Monkeys. This project revives a strategy connecting entertainment culture…

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  • Collaborations are everywhere in the music industry. From Billboard Hot 100 pop to legacy acts, public music collaborations and features continue to define how artists grow their audience and maintain cultural relevance. In this context, a collaboration refers to a public-facing partnership like credited features, joint projects or shared tours, rather than songwriting partnerships. These…

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  • In the age of cancel culture, people expect celebrities to respond immediately when allegations or controversy come up. They want “the notes-app apology.” They want an “official” press statement. However, in a crisis, there are many ways celebrities and their PR teams can address the issues. To name some, they could: While that seems counterintuitive…

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  • In 2016, all 20 acting nominations at the Oscars went to white actors for the second consecutive year. The lack of diversity in Oscar nominations reignited mass frustration and renewed attention for the viral hashtag #OscarsSoWhite, creating a crisis for the Academy of Motion Picture Sciences.  It placed a spotlight on the Academy to confront questions about the company’s…

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  • In the ‘70s and ‘80s, fans of legendary artists like AC/DC, Van Halen, Judas Priest, and even Queen could see live shows of their favorite artists for as little as $18-$25.  According to ABC News, Harry Styles ticket prices for two today can run audiences over a thousand dollars, and that’s before resale. Why are…

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  • December is a big month for social connection—holidays, family gatherings, and for music lovers (basically everyone), Spotify Wrapped. Every year, Spotify releases Spotify Wrapped in early December; this year, Spotify Wrapped came out on Dec. 3, 2025. Social media timelines quickly flood with users sharing their results, jumpstarting a viral conversation around the relationship music has…

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